The Mexican-style fast food chain, Taco Bell (YUM) is struggling hard to dominate the morning market, launching a new $ 1 breakfast menu, which will be launched nationwide on Thursday.
The $ 1 breakfast menu features existing products, such as the breakfast burrito, the Cinnabon Delights, and hash browns, as well as 3 new items: the Mini Skillet Bowl, the Soft Taco Breakfast, and the Sausage Flatbread Quesadilla.
Taco Bell and its competitors
Content - GPS Boing.Taco Bell commented against Mcdonald’s announcing his new menu. "While the one-dollar menus disappear across the country, Taco Bell will continue to reinvent breakfast with the delicious and unique menu items that only Taco Bell can provide, with 10 items for $ 1 each," said Marisa Thalberg, director of Taco Bell marketing, in a statement.
Thalberg's comments are sneaky references to Mcdonald’s decision to end his own dollar menu.Mcdonald’s reformulated its dollar menu two years ago by changing it to the “Dollar and More Menu,” with items that cost up to $ 5. The change bothered some customers.
"Some of the challenges we have had in the United States have been our own fault," said Steve Easterbrook, CEO of Mcdonald’s, during a conference call in July. "We move away from the dollar menu and do not replace it with products of significant value sufficient in the eyes of consumers."
Mcdonald’s has recently introduced a series of “McPick 2” offers, where customers can get their choice of two items for $ 2 up to $ 4.
Other chains, including Burger King, Wendy’s and KFC have also been offering rival promotions that groups several items on the menu for $ 3 to $ 5.
Burger King is offering a “5 for $ 4” offer that includes a bacon cheeseburger, french fries, four chicken nuggets, a small drink, and a chocolate chip cookie.
Wendy’s has been offering a “4 for $ 4” offer that includes a bacon cheeseburger, four chicken nuggets, french fries and a drink. KFC has a similar offer called «Fill for $ 5
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